For restaurants & dining rooms

Everyone sitting in your dining room already found you, already chose you, and is about to eat. They are also the only customers you can reach for free — and the cheapest thing you can tell them is how to order from you next time without a delivery app taking a third of it.

This is what the front-of-house pack puts on the wall, and an honest note about which of it is new here and which is the same argument the taproom brief already makes.

Watch the dining-room reel Book 15 minutes

The room

Three jobs, one screen.

Answer "are you still serving?" The board reads your own service windows against the venue's wall clock and says whether the kitchen is open, how long is left, and when it opens again. A cloud server in UTC calls your kitchen closed from five o'clock onwards, which is exactly dinner — so the clock is the venue's, always.
Carry what changes. Today's special, tonight's band, the fact that you're shut on the 25th. Every one of these expires itself, because a board still advertising Friday's fish on Sunday is worse than no board.
Send the next order to you, not to an app. The one job on this page with real money attached, and the one a printed menu cannot do.

The evidence

One lever that is only yours, and two borrowed.

Being straight about this: a dining room and a taproom are the same pack and largely the same economics. Only the first lever below is specific to a restaurant. The other two are the menu-engineering mechanics the taproom brief makes at more length — restated here for a room that serves plates, not because they are new.

30–40%Effective cost of a third-party delivery order

The delivery apps are a partner you cannot afford at scale

Headline commission runs 15–30% depending on tier, and once processing, promotions and refunds land the effective cost of an order commonly reaches 30–40% of the ticket. Meanwhile more than 70% of customers say they would rather order directly from the restaurant — they use the app because it is the path in front of them. Your dining room is the one place you can put a different path in front of them, for free, while they are enjoying the food.

A $60 order through a delivery app, all-in−$18–24
The same order through your own page−card fees
Customers who would prefer to order direct70%+

The board's job is modest and specific: a QR to your ordering page, on the wall, in front of people who already like the food.

Menu QRHow it works
+6.8%Average check from a premium anchor

Put the expensive one first

Repositioning the priciest item to the top of a list lifts average check without changing a single price. On a specials board that means the prime rib leads and the burger reads as sensible underneath it.

Specials Also in the taproom brief
+8%Spend when the currency symbol is gone

The prices can ship without a dollar sign

Cornell's menu-pricing work found guests spend about 8% more when the $ is not there — the symbol is what makes a number feel like money leaving. Type it if you prefer it; the board renders either.

SpecialsOn tap Also in the taproom brief

Two numbers you will see elsewhere that are not on this page. Suggestive-selling claims — "+30% revenue", "+17% check", "+10–15%" — appear all over restaurant marketing with no consistent source behind them, so they are not here. And reservation no-shows, where the industry cannot agree with itself: one dataset of 3.77 million reservations puts it at 2.33%, another platform says 5–7%. Either way this pack has no reservation board, so it would be a number with nothing to point at.

The part nobody else has

One pack, two rooms.

The coffee bar down the street runs the same channel — literally the same renderer, with different config. What stops the second room reading as a find-and-replace of the first is that the venue's voice lives in settings: the icons, what the discount hour is called, what the pour list is called, what the staff are called.

These are the same three boards, rendered for a dining room and for a coffee bar. Same code, same slots, nothing shared but the shape:

That is the upgrade path, and it is also why a group with a restaurant and a cafe buys once. The coffee bar's brief makes the case from the other side, where the economics are about ticket mix rather than commission.

The fine print that matters

What it refuses to do.

Nothing perishable that lies. Specials carry a day of the week and vanish when the day turns. Events and holiday hours drop the day after. This is the single most important rule in the pack.
The QR ships empty. No default ordering link, ever. A code that sends your guest to a stand-in page that is not yours is worse than no code at all.
The allergy board is a safety board, not a marketing one. It tells people to talk to a human before they order. It does not make claims about your kitchen.
No reservation or waitlist integration. See above — the pack does not pretend to solve no-shows, so it does not claim to.

Sources

Where the numbers come from.

Commission tiers vary by contract and by how much visibility a restaurant buys; the $18–24 on a $60 order is arithmetic at published rates, not a study.

Try it on your own wall

The one-service test.

Put the reel on a screen in your dining room for one dinner service — a smart TV's browser or an inexpensive streaming stick is plenty (the screens guide walks through it). It costs nothing to try. Watch whether anybody asks about it. If you like what you see, book fifteen minutes and we'll build it for your room — your hours, your specials, your ordering page on the QR.

Watch the dining-room reel The coffee bar next door Book 15 minutes Every other room

The reel airs a fictional venue, the Northview Alehouse, with sample menu and prices. Every board in it says so.